“I like when things speak in volumes—when you don’t have to speak.”

With those words, Greg Yuna, renowned NYC jewelry designer and founder of the Greg Yüna jewelry brand, described his kindred connection with the GMC HUMMER EV coming to the electric vehicle market. After spending time in and around the supertruck, Greg drew inspiration from it to create a one-of-a-kind HUMMER EV keychain. Join Greg as he takes us inside the thinking behind his latest creation. And check out the rest of Greg’s design artistry.

 “The same way HUMMER EV paid attention to detail is the same way I paid attention to detail in the keychain.”