GMC RANKED HIGHEST FOR SALES SATISFACTION IN 2021 STUDY BY J.D. POWER
GMC took the top spot for sales satisfaction of mass market brands in the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study℠.
The SSI study is based on responses of new-vehicle buyers’ satisfaction with sales experiences. Customer satisfaction with dealers is gauged on six factors: delivery process, dealer personnel, working out the deal, paperwork completion, dealership facility and dealership website. The study also includes satisfaction from dealership visitors who opted to shop elsewhere because of salesperson experience, price, facility, variety of vehicles and negotiation.
Disclaimer: GMC received the highest numerical score among mass market brands in the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Studies of customers’ satisfaction with buying and leasing of new vehicles. Visit jdpower.com/awards.