GMC LIFE

GMC WORKS WITH MARCUS GRAHAM PROJECT TO DIVERSIFY THE NEXT GENERATION OF LEADERS AND CREATE PATHWAYS IN MEDIA AND MARKETING

SHARE:

GMC and General Motors have launched a multi-year collaboration with the Marcus Graham Project (MGP), an organization founded to help aspiring BIPOC leaders find careers in the marketing, media and advertising industry by investing in exposure, training and mentorship — the first contractual multi-year commitment for MGP comes on the heels of the expanded commitment GM recently made in increasing its investment in the ecosystem of racially diverse media, which is inclusive of the talent pipeline.

To support MGP in investing in programs that enact change and foster greater equality, GMC and GM will be sponsoring the organization’s annual iCR8™ boot camp for three years beginning in 2022 — the organization’s 15-year anniversary. The Bootcamp provides diverse aspirants in the fields of marketing and media with the exposure and experience necessary to solidify meaningful careers within the industry.

The iCR8™ Boot Camp sponsored by GMC will give future marketing and media leaders the opportunity to contribute to some of the brand’s marketing initiatives. Participants are given the opportunity to create a marketing campaign for one of the GMC nameplates, getting exposed to the campaign development process, have one-on-one meetings with stakeholders from different layers of the marketing mix to understand channel efforts, and see the end-to-end rollout of a core pillar program. The boot camp team will function as a pop-up agency that will also provide consulting services for other brands, minority-owned small businesses or nonprofits as well as for GMC, one of the world’s biggest brands.

“When GMC approached us upon supporting the program ahead of our 15-year anniversary, it felt like a perfect marriage from the beginning due to the true interest in the brand’s commitment to building a pipeline of diverse marketing professionals,” said Lincoln Stephens, co-founder and chairman of the Marcus Graham Project. “It is also serendipitous given that General Motors was my client when the Marcus Graham Project was conceptualized and founded in 2007.”

RELATED STORIES

NEWS

SOUL RIVER CONNECTS YOUTH AND VETERANS TO HELP SERVE AS CONSERVATION ADVOCATES

alt

Learn how decorated U.S. Navy veteran Chad Brown was inspired to create Soul River Inc., an Oregon-based nonprofit that builds relationships between inner-city youth and veterans through impactful experiences in the great outdoors.

NEWS

GMC ACADIA TO BE BUILT AT GM PLANT POWERED BY SOLAR ENERGY

alt

As part of General Motors’ ongoing commitment to renewable energy, the Spring Hill plant in Spring Hill, Tennessee, will source solar energy for 100 percent of its power needs beginning in late 2022. This initiative was made possible through a green tariff agreement with the Tennessee Valley Authority and brings GM closer to its goal of using renewables to source all its energy at company-owned facilities in the United States.

NEWS

‘LET US DO GOOD’: GMC HELPS HONOR HEROIC FIREFIGHTER BY HELPING VETERANS AND OTHERS

alt

See how the Stephen Siller Tunnel to Towers Foundation honors those who put their lives on the line to protect our country, what GMC is doing to help them in their mission and where you can get involved.

NEWS

SOUL RIVER CONNECTS YOUTH AND VETERANS TO HELP SERVE AS CONSERVATION ADVOCATES

red bar

Learn how decorated U.S. Navy veteran Chad Brown was inspired to create Soul River Inc., an Oregon-based nonprofit that builds relationships between inner-city youth and veterans through impactful experiences in the great outdoors.

NEWS

GMC ACADIA TO BE BUILT AT GM PLANT POWERED BY SOLAR ENERGY

red bar

As part of General Motors’ ongoing commitment to renewable energy, the Spring Hill plant in Spring Hill, Tennessee, will source solar energy for 100 percent of its power needs beginning in late 2022. This initiative was made possible through a green tariff agreement with the Tennessee Valley Authority and brings GM closer to its goal of using renewables to source all its energy at company-owned facilities in the United States.

NEWS

‘LET US DO GOOD’: GMC HELPS HONOR HEROIC FIREFIGHTER BY HELPING VETERANS AND OTHERS

red bar

See how the Stephen Siller Tunnel to Towers Foundation honors those who put their lives on the line to protect our country, what GMC is doing to help them in their mission and where you can get involved.

|