GMC WORKS WITH MARCUS GRAHAM PROJECT TO DIVERSIFY THE NEXT GENERATION OF LEADERS AND CREATE PATHWAYS IN MEDIA AND MARKETING
GMC and General Motors have launched a multi-year collaboration with the Marcus Graham Project (MGP), an organization founded to help aspiring BIPOC leaders find careers in the marketing, media and advertising industry by investing in exposure, training and mentorship — the first contractual multi-year commitment for MGP comes on the heels of the expanded commitment GM recently made in increasing its investment in the ecosystem of racially diverse media, which is inclusive of the talent pipeline.
To support MGP in investing in programs that enact change and foster greater equality, GMC and GM will be sponsoring the organization’s annual iCR8™ boot camp for three years beginning in 2022 — the organization’s 15-year anniversary. The Bootcamp provides diverse aspirants in the fields of marketing and media with the exposure and experience necessary to solidify meaningful careers within the industry.
The iCR8™ Boot Camp sponsored by GMC will give future marketing and media leaders the opportunity to contribute to some of the brand’s marketing initiatives. Participants are given the opportunity to create a marketing campaign for one of the GMC nameplates, getting exposed to the campaign development process, have one-on-one meetings with stakeholders from different layers of the marketing mix to understand channel efforts, and see the end-to-end rollout of a core pillar program. The boot camp team will function as a pop-up agency that will also provide consulting services for other brands, minority-owned small businesses or nonprofits as well as for GMC, one of the world’s biggest brands.
“When GMC approached us upon supporting the program ahead of our 15-year anniversary, it felt like a perfect marriage from the beginning due to the true interest in the brand’s commitment to building a pipeline of diverse marketing professionals,” said Lincoln Stephens, co-founder and chairman of the Marcus Graham Project. “It is also serendipitous given that General Motors was my client when the Marcus Graham Project was conceptualized and founded in 2007.”